What to Wear to Bottomless Brunch in London

When you’re heading to a bottomless brunch, a lavish weekend meal in London where drinks like prosecco or mimosas flow for hours. It’s not just breakfast—it’s a social event where style matters as much as the food. You don’t need to dress like you’re going to a wedding, but showing up in sweatpants will make you stand out—for the wrong reasons. This isn’t about being fancy. It’s about looking like you belong in the room, whether it’s a sunlit terrace in Notting Hill or a chic industrial space in Shoreditch.

Most brunch dress codes, the unwritten rules that tell you what’s acceptable at London’s top brunch spots. Also known as casual chic, it’s the sweet spot between relaxed and put-together. Think tailored jeans, a flowy blouse, or a simple midi dress. A pair of ankle boots or clean sneakers works fine. Avoid anything too revealing or overly sporty—no gym shorts, flip-flops, or ripped hoodies. The vibe? Think London weekend brunch, the cultural ritual where friends gather after late nights, often starting around 11am and lasting until 3pm. It’s about comfort with a hint of effort. If you’re going to a place like The Breakfast Club or The Ivy Market Grill, you’ll see women in linen pants and statement earrings, men in button-downs with rolled sleeves. No one’s judging your shoes—but they’ll notice if you look like you rolled out of bed at 10:45.

Season matters too. Summer? Light fabrics, strappy sandals, maybe a wide-brimmed hat. Winter? Layer up with a wool coat, tights, and ankle boots. Don’t forget a small bag—you’ll need room for your phone, lipstick, and maybe a spare napkin after the third mimosa. And while you’re at it, skip the heavy perfume. London brunch spots are cozy, not vast ballrooms. A light scent is fine. A cloud of Chanel No. 5? That’s a vibe killer.

The real secret? Confidence beats any outfit. If you feel good, you’ll relax more, laugh louder, and actually enjoy the bottomless pours. You’re not here to impress strangers—you’re here to catch up with friends, eat good food, and sip something bubbly without checking the clock. The best outfits are the ones that let you move, sit, laugh, and reach for the last croissant without worrying about a zipper or a hemline.

Below, you’ll find real advice from people who’ve been there—what worked, what didn’t, and how to avoid the common mistakes that turn a great brunch into a wardrobe regret. Whether you’re new to London or just new to brunch culture, these posts will help you show up ready—not just for the food, but for the whole scene.