Wine Tasting Tours in London: Best Spots, Tips, and Hidden Gems

When you think of wine tasting tours, guided experiences where you sample different wines while learning about their origins, flavors, and pairings. Also known as wine tastings, it’s not just about sipping—it’s about connecting with people, places, and the stories behind each bottle. London’s wine scene has moved far beyond fancy restaurants with overpriced lists. Today, you can walk into a basement bar in Peckham, join a small group in Shoreditch, or even hop between three wine bars in one evening—all with someone who actually knows what they’re talking about.

These tours aren’t just for experts. You don’t need to know the difference between Pinot Noir and Syrah to enjoy one. Most places start with the basics: how to smell it, how to taste it, what makes a wine fruity or earthy. You’ll learn why some wines cost £25 and others cost £250—not because one is "better," but because of where it’s from, how it was made, and who made it. Places like Wine Library, a cozy, no-frills wine bar in Notting Hill with rotating small-producer bottles and weekly themed tastings and The Wine Bar, a tucked-away spot near Borough Market where staff pour flights based on your favorite flavors treat wine like a conversation, not a status symbol.

What makes these tours work in London? They’re short, flexible, and often fit into a night out. You can do a 90-minute tasting after work, pair it with cheese and charcuterie, then head to a nearby club. Some even let you bring your own snacks. You’ll find tours focused on natural wines, Spanish reds, or even sparkling wines under £30. There are also events that mix wine with music, art, or food pairings—like a tasting followed by live jazz in Camden or a blind tasting with chocolate in Soho.

And if you’re worried about cost? Most group tastings run between £25 and £50, which includes three to five wines, snacks, and a guide who’ll answer every question—even the weird ones. No pressure to buy a bottle. No stiff chairs. No dress code. Just real people, real wine, and real fun.

Behind every great wine tour in London is a small team who’s spent years building relationships with growers across Europe, South America, and beyond. They’re the ones who’ll tell you why a Slovenian orange wine tastes like dried apricots and wet stones, or why a Georgian amphora wine needs to breathe for an hour. They don’t care if you call it "rosé" or "pink wine." They just want you to taste it, enjoy it, and maybe come back next week.

What you’ll find in the posts below are real, practical guides from people who’ve been there: where to book a tasting without getting ripped off, which bars let you taste before you commit, how to pick the right tour for your vibe, and even how to turn a wine night into a full girls’ night out—with snacks, photos, and zero pretension. Whether you’re new to wine or just tired of the same old bottles, there’s something here for you.